Why is it Google's job to make your site fast? Google is overstepping their bounds by reducing standards to make their search better ultimately. Very similar t

Why is it Google's job to make your site fast? Google is overstepping their bounds by reducing standards to make their search better ultimately. Very similar to Microsoft in their IE4 overstepping days, led to years of stagnation and problems. Google is actively picking winners and losers based on whether they bend to how Google wants you to make your sites, a bigger encroachment than Microsoft ever made. Businesses don't take on products unless it has a revenue impact to them or control impact. - Do you think AMP is purely just to improve speeds or to get a further grip on content? - Do you believe the business reasons are just to make sites fast? How much is Google costing content creation businesses to implement ANOTHER standard? My guess is Google is going to force AMP into HTML6 or into standard bodies as well like they did with HTTP/2 and how they are now using Chrome like Microsoft used IE to kill common standards and make up their own using their power to force people to use it. AMP is reminiscent of AOL's markup sandbox / terrible browser and Facebook's early specialized markup FBML, both maintained some control but eventually were long drawn out losses. How long until Google starts recompressing images and changing your content? If AMP didn't influence search results in Google would people implement AMP? No as it costs money to change and add new per company standards. AMP is another smell that Google is going too far in control. AMP does make sites faster, but good content sites already know how to do that and they should win in the open market not having to attach on to Google specific (sorry I mean "community" wink) standards. Google regularly now kills common internet standards, offers an alternative that is only their standard, very late 90s Microsoft of them. I love Google but AMP is the first thing that really bothers me because you have to do it now to compete, not because it is necessarily better.