I think the conflict can be that engineers know what they're interested in, scratching their own itch, but that's not always aligned with what's best for the co

I think the conflict can be that engineers know what they're interested in, scratching their own itch, but that's not always aligned with what's best for the company. The balance is finding both. One extreme is that I see companies hold on to toxic employees because they're brilliant, even if they are bad for the company long term.