> The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form

> The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form of advertising championed by (who else?) Google. They Interstitial ads, pop-over requests to subscribe to a new letter. Multiple delay loaded banner ads that cause the page to jump around. Auto-play videos that jump around the screen as the user scrolls. I have even seen news sites with multiple videos that play at once.(!!) Pages that auto-forward after so many seconds on them (WHY?? I am trying to read your content!), pages that take over swipe behaviors so that I accidently end up on the "next" news story. Articles presented as captions under an image gallery, and somehow loading each JPEG is 2-3 seconds of jank. There are lots of reasons things have gotten bad. Analytics JS is just one of them. AMP takes care of all (most) of these problems. Pages load in less than 2 seconds, and articles can be scrolled through without the page incessantly jumping around.