That's not preferential. Users equate it because they've observed it. Speaking strictly as a consumer of the web, I have a strong preference for AMP for a few

That's not preferential. Users equate it because they've observed it. Speaking strictly as a consumer of the web, I have a strong preference for AMP for a few reasons. It's fast. The page doesn't jump around and lag. There are no popups. It's just a good experience. I know it's possible to have a good experience without AMP technically, but very few sites seem to be doing that.