Exactly. This reminds me of the 1990's AOL's walled garden model that ultimately lost to the open Web. I wonder though, if we really descent into a multi-tier

Exactly. This reminds me of the 1990's AOL's walled garden model that ultimately lost to the open Web. I wonder though, if we really descent into a multi-tier internet and if a version of a "legacy" internet survives in some form (even though not accessible by main stream FB/GOOG users), if that legacy part of the internet will become cleaner and once gain open to grass roots innovation?