Uh, it's not 37 Signals' responsibility to determine whether their advice is relevant to your business, your startup or whatever you are trying to do. Their ad

Uh, it's not 37 Signals' responsibility to determine whether their advice is relevant to your business, your startup or whatever you are trying to do. Their advice is what you make of it. It will work well for some; probably not so well for others. It is your job to determine whether that advice will work for you and is relevant or not to how you want to run your business or startup. All these "pundits" fresh out of business school with zero years of experience under their belt need to take a long hard look in the mirror and decide whether they want to continue talking out of their ass or actually take a closer look at how Jason and his team actually run their business. Just because Jason and 37S figured out a non-traditional way to make money through providing web services does not mean their approach is wrong. Just because it's not taught in business school does not mean it's wrong.