4 ms·

I would never have guessed what ATVI was. So audience is important, which means for a public post, stock symbols probably aren't a great idea.

• koko775 9y ago
  It's the first result not only on Google but DuckDuckGo as well. Do you not search for unfamiliar terms?
  • DougN7 9y ago
    Sure I do. But if one has an aim to be understood, it's better not to make everyone lookup what you're referring to. If something has a well known name, use the name!