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I'm really concerned with this current crop of "have to please Google" that is become so prevalent by SEO. The current trend is one of reactionary fear. "We hav

I'm really concerned with this current crop of "have to please Google" that is become so prevalent by SEO. The current trend is one of reactionary fear. "We have a great website... it would be a shame for its ranking to slip". I can't say that Google is actively, passively, or even part and parcel to promoting that fear. Unfortunately, the biggest reason I see AMP being adopted by many, has nothing to do with it being faster or a better experience. It has everything to do with pressure by Google. (and a belief that it'll improve search ranking)

acdha 9y ago
Google is most definitely actively encouraging that. Right now the proposition is that you either use AMP and let Google host your pages on their server or your competitors' content will appear above your content on search results pages. The fact that they're technically not changing the search ranking isn't significant as long as the prominent carousel which appears first is restricted to hosted AMP content.