A very large percentage of sites/products start off free and without ads but then start requiring subscriptions, reduce the value of their service and cram it w

A very large percentage of sites/products start off free and without ads but then start requiring subscriptions, reduce the value of their service and cram it with advertising once they get big. In these numerous cases, "future price" would not equal lower. Certainly, technology drives prices down but technology is not the only factor that affects pricing. Unless you mean very long term? But in very long term, everything is just going to go to zero so that frame of reference is not very useful. I agree that this elimination of competition is bad for the consumers, bad for innovation, and bad for those more capable companies that didn't get the huge funding. It's just making the rich richer.