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Here's a comment from this thread that I am having issues with: > if you don't rank on google for whatever it is you're launching/publishing -- you don't exist

Here's a comment from this thread that I am having issues with: > if you don't rank on google for whatever it is you're launching/publishing -- you don't exist. And yet, Andre and his blog clearly 'exist' (i.e. can be accessed and read, and perhaps even found in a search engine if search terms are relevant enough). Medium blogs (or other indexable and searchable media) obviously 'exist'. Reddit and Hacker News definitely 'exist'. Perhaps that comment refers to commercial viability of internet media, or to their overall reach, but what do we, regular netizens, care about such pecuniary stuff? It's up to executives to think about business models and profitability; while it's up to us to use whatever suits us best on the Internet.

thenomad 9y ago
A quick Google tells me that Andre's currently at the #2 position on Google (at least in my search bubble) for "The Web dying", #4 for "The Web is dying", and so on. And of course he's at the top by a country mile for the exact article title. Hacker News regularly dominates Google queries, and Reddit does too. I do agree that the statement that search engine rank is all misses a rather significant element, that being virality / social reach. If you can regularly gain enormous traffic from Reddit, Facebook, or even HN, you don't necessarily need search engine rankings. If you can afford to pay for ads, likewise. It's if you're in none of those three camps that you might as well not exist on the Web. Tree falls, forest, no-one to hear it, etc.