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That's Google's implementation of the AMP Cache. It acts as a CDN for pages that implement the AMP standard. https://developers.google.com/amp/cache/ https://
by SquareWheel 9y ago
That's Google's implementation of the AMP Cache. It acts as a CDN for pages that implement the AMP standard.
https://developers.google.com/amp/cache/ https://developers.google.com/amp/cache/
- tareqak 9y agoOK, why does Google put AMP pages on Google's implementation of the AMP cache above the carousel in mobile, or add the AMP icon to search results that are AMP pages? If AMP pages are faster than regular HTML pages, then Google Search's ranking algorithm would rank higher these faster pages organically.
- manigandham 9y agoThe biggest issue is that if search results were actually ranked by speed, sites would already become 100x faster without any of this AMP nonsense.
- SquareWheel 9y agoThis seems to be a common misunderstanding, but page speed is already a search ranking factor. https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html https://webmasters.googleblog.com/2010/04/using-site-speed-i...
- manigandham 9y agoIt's nowhere near significant enough to matter, unlike AMP which guarantees higher placement.
- ENGNR 9y agoHow fast do you have to be to get into the AMP carousel?
- SquareWheel 9y agoMy guess would be that it's done to promote AMP, and to encourage publishers to make use of it. I doubt it'll be integrated as a vertical forever, but I understand the complaints against them doing so.