Should note: much of the web is now 'mobile' and on mobile people use apps considerably more often. So - while possibly not 'the web' as in 'browser' - it's ar

Should note: much of the web is now 'mobile' and on mobile people use apps considerably more often. So - while possibly not 'the web' as in 'browser' - it's arguably 'the web' nevertheless because almost all these apps depend on a great deal of http-ish interactivity etc... Also - though it's hard to say how much change there has been on the desktop - remember that people do use desktop apps for socially and webby oriented reasons etc.. Imagine: Spotify App vs. Spotify Web, Gmail vs. local client - etc. etc.. This is quite a demarcation. Finally, one might consider also that 'web experiences' have expanded. We may not be uses 'other things' less, rather, FB is a new experience that is taking up addition time allocated to the web. So - we had 'the web' - now we have 'the web + FB web'. But great article, thanks for that.