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The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form of

The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form of advertising championed by (who else?) Google. They put the burden on small time publishers for fixing a problem that they created. Some of the stuff I see Google and Facebook doing to the web developer community these days makes Microsoft in the mid-00s seem like a model citizen.

cobookman 9y ago
If it wasn’t those two it’d be someone else. You might not even have the web as we kno it without the ad analytics. Unless you have a viable alternative monetization method?
- recursive 9y ago
  I kind of liked it better when it was hobbyists and enthusiast sites. The "web as we know it" isn't necessarily a great thing.
  - fooker 9y ago
    Hobbyists and enthusiasts do not scale to ~3 billion people.
    - recursive 9y ago
      Neither do most other things done by hobbyists. I don't understand what you're saying. The only things that are good enough to do are those that scale to 3 billion people?
      - fooker 9y ago
        I am saying, if you want a web by and for hobbyists and enthusiasts, billions of people has to be excluded. Where do you think new hobbyists come from?
        recursive 9y ago
        I don't think lack of participation is the same thing as "exclusion". Bird watching is another enthusiast hobby. Anyone can do it. But not everyone wants to.
        fooker 9y ago
        It seems clear at this point that several billions of people want to use the web, not just hobbyists.
- CaptSpify 9y ago
  Who says we need a monetization method? The web existed and was great pre-advertising.
  - tboyd47 9y ago
    Also, if there is going to be monetization via advertising, why does it have to be a blind auction controlled by an algorithm driven by CPM with a huge cut going to Google? I wonder what would happen if the major publications collectively decided to switch to impression-based rather than click-based metrics.
com2kid 9y ago
> The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form of advertising championed by (who else?) Google. They Interstitial ads, pop-over requests to subscribe to a new letter. Multiple delay loaded banner ads that cause the page to jump around. Auto-play videos that jump around the screen as the user scrolls. I have even seen news sites with multiple videos that play at once.(!!) Pages that auto-forward after so many seconds on them (WHY?? I am trying to read your content!), pages that take over swipe behaviors so that I accidently end up on the "next" news story. Articles presented as captions under an image gallery, and somehow loading each JPEG is 2-3 seconds of jank. There are lots of reasons things have gotten bad. Analytics JS is just one of them. AMP takes care of all (most) of these problems. Pages load in less than 2 seconds, and articles can be scrolled through without the page incessantly jumping around.
- deleted 9y ago
  [deleted]

cobookman 9y ago

If it wasn’t those two it’d be someone else. You might not even have the web as we kno it without the ad analytics. Unless you have a viable alternative monetization method?

recursive 9y ago
I kind of liked it better when it was hobbyists and enthusiast sites. The "web as we know it" isn't necessarily a great thing.
- fooker 9y ago
  Hobbyists and enthusiasts do not scale to ~3 billion people.
  - recursive 9y ago
    Neither do most other things done by hobbyists. I don't understand what you're saying. The only things that are good enough to do are those that scale to 3 billion people?
    - fooker 9y ago
      I am saying, if you want a web by and for hobbyists and enthusiasts, billions of people has to be excluded. Where do you think new hobbyists come from?
      - recursive 9y ago
        I don't think lack of participation is the same thing as "exclusion". Bird watching is another enthusiast hobby. Anyone can do it. But not everyone wants to.
        fooker 9y ago
        It seems clear at this point that several billions of people want to use the web, not just hobbyists.
CaptSpify 9y ago
Who says we need a monetization method? The web existed and was great pre-advertising.
- tboyd47 9y ago
  Also, if there is going to be monetization via advertising, why does it have to be a blind auction controlled by an algorithm driven by CPM with a huge cut going to Google? I wonder what would happen if the major publications collectively decided to switch to impression-based rather than click-based metrics.

com2kid 9y ago

> The crazy thing about AMP to me is that we wouldn't have nearly as much front-end bloat on the web if it wasn't for the data-driven (read: click-driven) form of advertising championed by (who else?) Google. They Interstitial ads, pop-over requests to subscribe to a new letter. Multiple delay loaded banner ads that cause the page to jump around. Auto-play videos that jump around the screen as the user scrolls. I have even seen news sites with multiple videos that play at once.(!!) Pages that auto-forward after so many seconds on them (WHY?? I am trying to read your content!), pages that take over swipe behaviors so that I accidently end up on the "next" news story. Articles presented as captions under an image gallery, and somehow loading each JPEG is 2-3 seconds of jank. There are lots of reasons things have gotten bad. Analytics JS is just one of them. AMP takes care of all (most) of these problems. Pages load in less than 2 seconds, and articles can be scrolled through without the page incessantly jumping around.

deleted 9y ago
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