> I really really wonder if the results of this survey are accurate. It doesn't gel well with Apple's YoY record profits over the last 15 years. This doesn't m

> I really really wonder if the results of this survey are accurate. It doesn't gel well with Apple's YoY record profits over the last 15 years. This doesn't make any sense. "Popularity" in the sense being discussed here (i.e. passion and trust) isn't that tightly bound to profits. Comcast and Goldman Sachs have great Y/Y profits too, I'm sure (and if not them, I'm sure you could find other unpopular companies or different time periods in which this was true). I wasn't under the impression that Apple _ever_ had all that much passion from the average consumer. The very fact that they target only the high-end of the market[1] means that a big chunk of the market is or has been locked out of buying their products. Even if they made the best products, it's hard to feel much passion for a product that is priced beyond your reach. The fanboy reputation came from a lot of passion among the userbase that they did have, but that doesn't affect the trust level across the entire consumer population that much. As far as trust, this isn't even remotely surprising to me. Apple is probably the single most anti-user tech company I can think of (with the possible exception of Facebook, and I'm sure Microsoft would love to be if they still had the market power). This isn't 100% completely a bad thing, since trampling over users sometimes allows you to move more quickly; this is the path Google has been taking from their earlier chaotic product map to the years since that famous conversation between Larry Page and Steve Jobs. It's no surprise that Google's popularity has declined since that time (along with the exogenous effect of gov't spying on them damaging their popularity), and it's no surprise that Amazon, which is famously pro-user, ranks so high. [1] Until they started their old-model sales programs, but they still haven't reached as far downmarket as e.g. Android, whose whole point was universal reach.