It is absolutely conceivable that even in a non-monopolized market, net-neutral options would die or go on life support. Because people value price above all el

It is absolutely conceivable that even in a non-monopolized market, net-neutral options would die or go on life support. Because people value price above all else, ISPs can reduce their prices well below their competitors by asking for payment from large incumbents (Google, Amazon, Microsoft, etc.) to prioritize their traffic and slow down their competitors. When the choice is between 20$ a month with high-speed access to most of the brands you already know, and 200$ a month for high-speed access to all websites, which one do you think will win. Gym business is not exactly a monopoly. Yet almost all gyms have opted to make their patrons sign long-term membership contracts with auto-renewal that are almost impossible to cancel. Getting out of gym membership is only marginally easier than renouncing Scientology (OK, I am exaggerating a bit). Gyms are designed to discourage working out and necessitate payment [1]. Why don't we have ethical upfront gyms? There are some, but they are way more expensive and most people are not close enough to one to justify a membership. The market has spoken and it has spoken wrong. Same with Walmart's destruction of local businesses and the ever-shrinking legroom in airlines. Market values price above all else. Unless net-neutral ISPs can manage to be cheaper than Facebook-subsidized ISPs, they will die rather soon. [1] http://www.npr.org/sections/money/2014/12/17/371463435/episode-590-the-planet-money-workout http://www.npr.org/sections/money/2014/12/17/371463435/episo...