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> It sounds like someone is trying to game the advertiser by correlating ad views with sales. Shhh. If advertisers realize how utterly wasted most of their ad
by tenpies 9y ago
> It sounds like someone is trying to game the advertiser by correlating ad views with sales.
Shhh. If advertisers realize how utterly wasted most of their advertising spending is you'll destroy about 80% of "tech" companies and plunge the world into a global recession.
- edanm 9y agoOr maybe you're wrong about how useful advertising is? (Is it really easier to believe that we, the "smart techies" of HN, just know so much more and can see so much more clearly than everyone else?)
- brad0 9y agoTo be fair, coke can't get many new customers buying their product. Yet they spend quite a bit of money advertising their product so that their existing users keep purchasing.
- artificial 9y agoFor example in the Automotive industry a mail piece with a tracked phone number is used and that is cross referenced with Dealer sales data. The pieces are mailed to targeted lists of people qualified by credit score, postal code and recent purchase of vehicle make. Should the site be accessed via a personalized URL the user now appears through a variety of methods, same if they come from FB they’re claimed through offline conversions where sales data is compared to audiences. Using this readily sold and available data it’s easy to calculate spend and determine response. Even with single digit response (not uncommon for email) industries thrive.