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A few weeks ago, I went into a Lenscrafters because I needed some cleaning wipes for my glasses. I have Wifi, Bluetooth, and Location services disabled for Fac

by imroot 9y ago

A few weeks ago, I went into a Lenscrafters because I needed some cleaning wipes for my glasses. I have Wifi, Bluetooth, and Location services disabled for Facebook. Someone messaged me on Facebook Messenger, I responded, put my phone back in my pocket, and finished the transaction, and then left Lenscrafters and walked down to the store that I was actually in the mall to see. Within the day, I started seeing contextual ads for eyeglasses in my facebook feed, along with ads in other apps for eyeglasses. I'm only suspecting that there's a service that does some flavor of ultrasonic beacon/listening technology, and facebook (along with DFP and the other large ad markets) are buying that service in troves.

ec109685 9y ago
Or like the article said, you just noticed the contextual eyeglass ads because you had just been to lens crafters and it seemed weird to you. Also, by contextual ads, do you mean the eye glass ads were related to context they were shown next to? The other explanation is Facebook has data sharing agreements with the payment instrument you used for the wipes.
- imroot 9y ago
  I had been to Lenscrafters, but, there were no location services (no wifi, gps, or bluetooth) turned on...just my cell phone data. By contextual ads, I mean, "News stream ad/in game ad" -- basically, anything that had been targeted to be sent to my device. I believe I read something about Facebook using DataLogic info (which tries to tie payment instruments to advertising clients), but, apparently the music supplier for LensCrafters also has "Audio Beacon" technology for their clients to use (http://us.moodmedia.com/social-solutions/ http://us.moodmedia.com/social-solutions/), so, it could be one of the two.
  - ec109685 9y ago
    Rather than contextual, I think “native ad” is closer to what Facebook’s ads are versus Google’s old system that tried to match ads with the content they were shown next to.
amigoingtodie 9y ago
Did you pay with cash?
mbell 9y ago
Almost all retailers sell your purchase history. This gets aggregated by various parties and is used for retargeting.
bpanon 9y ago
Is messenger an installed app or through the browser?

by imroot 9y ago

ec109685 9y ago

Or like the article said, you just noticed the contextual eyeglass ads because you had just been to lens crafters and it seemed weird to you. Also, by contextual ads, do you mean the eye glass ads were related to context they were shown next to? The other explanation is Facebook has data sharing agreements with the payment instrument you used for the wipes.

imroot 9y ago
I had been to Lenscrafters, but, there were no location services (no wifi, gps, or bluetooth) turned on...just my cell phone data. By contextual ads, I mean, "News stream ad/in game ad" -- basically, anything that had been targeted to be sent to my device. I believe I read something about Facebook using DataLogic info (which tries to tie payment instruments to advertising clients), but, apparently the music supplier for LensCrafters also has "Audio Beacon" technology for their clients to use (http://us.moodmedia.com/social-solutions/ http://us.moodmedia.com/social-solutions/), so, it could be one of the two.
- ec109685 9y ago
  Rather than contextual, I think “native ad” is closer to what Facebook’s ads are versus Google’s old system that tried to match ads with the content they were shown next to.

amigoingtodie 9y ago

Did you pay with cash?

mbell 9y ago

Almost all retailers sell your purchase history. This gets aggregated by various parties and is used for retargeting.

bpanon 9y ago

Is messenger an installed app or through the browser?