3 ms·

Since the DeLorean evolved to such an iconic car, why didn't any manufacturer bought the brand and revamped the car (like VW did with Bentley or BMW with Mini a

• qbrass 9y ago
  It's only iconic as a movie car, so why not just buy the rights to the Batmobile instead?
  • giobox 9y ago
    I’d agree with this point to some extent too, with the caveat that the DeLorean was always a production car people could buy, the batmobile not so much. It’s also really just a single model that’s iconic, the brand itself I don’t think has the same value. One could make similar arguments about BMW’s “MINI” brand I guess, but that’s a significantly simpler mass market car. “Gull wing” style doors (which inevitably any relaunch would need to copy, I can’t see how you could avoid it) have a long history of causing production issues in mass produced vehicles too, which is a factor in why almost no one besides Tesla tries to do it anymore, and Tesla too ran into some trouble there.
    • mikeash 9y ago
      One problem is that the DMC-12 was a pretty crappy car. It was supposed to be a sports car, but it was ridiculously underpowered. It had few other virtues other than looking cool, which is a good thing for a car, but not enough to carry it on its own. A modern “remake” a la the Mini Cooper wouldn’t have to repeat that mistake, but they’d be fighting uphill to convince people that the new one was different. The DeLorean is an iconic and beloved car, but I don’t know that many people are actually pining to purchase one.
    • tim333 9y ago
      Also the Mini and Rolls were successful sellers for many years, the DeLorean less so.