"The main idea that a person tries to convey to others is that he has access to much more prestigious consumption than others think about him. At the same time,

"The main idea that a person tries to convey to others is that he has access to much more prestigious consumption than others think about him. At the same time, he tries to explain to others that their types of consumption are much less prestigious than what they naively think. This is the goal of all social maneuvers. Furthermore, only these discussions generate strong emotions in people." — Victor Pelevin, "Empire V"