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This whole thing reminds of something happened (happens) in the consumer product world. In India, long time ago, there was 300 ml Coca Cola for Rs. 10. For yea
by thisisit 9y ago
This whole thing reminds of something happened (happens) in the consumer product world.
In India, long time ago, there was 300 ml Coca Cola for Rs. 10. For years, they tried to find a way to penetrate the rural market. You see, people were poor and normally couldn't afford the Rs. 10 worth of coke. Coca Cola came up with a brilliant plan. They started selling 200ml for Rs.5 . This achieved two things -
a. opened up the market for people who "couldn't otherwise afford" coke
b. Make the soda "considerably cheaper". Now 400 ml could be have for Rs. 10
Over time things have changed, 300 ml is no longer readily available. The 200 ml variant rules the market at the price of, you guessed it, Rs. 10.
- icebraining 9y agoSo they dropped the prices, how is that a problem? If it's because it now costs more, if it was so long ago, are you sure that's not just inflation?
- thisisit 9y agoIt is due to both inflation and clever marketing. I was trying to make a point about the latter. It started out about being about "affordability" and choice but it no longer was about that. Same goes for people talking about this net neutrality being about affordability and access. That is not true. It is a simple marketing tactic which will cause the internet prices to go above and beyond inflation.