I also don't think they "failed". I think it was all about positioning the company as "not just a teen social app" to help with the IPO. The pitch is Snap is re

I also don't think they "failed". I think it was all about positioning the company as "not just a teen social app" to help with the IPO. The pitch is Snap is really a camera/picture/video company that happens to have a popular social media app.