They don't say that you should do less marketing. They think that it's better to market through teaching than traditional channels: http://37signals.com/svn/pos

They don't say that you should do less marketing. They think that it's better to market through teaching than traditional channels: http://37signals.com/svn/posts/451-whats-your-cookbook http://37signals.com/svn/posts/451-whats-your-cookbook This idea is something that Jason and DHH have covered in a lot of their interviews. My impression is that it is in Rework as well. (Haven't read it yet.)