I think it's entirely fair to say that such a market could potentially be created, but there's a big difference in how you have to approach creating a market vs

I think it's entirely fair to say that such a market could potentially be created, but there's a big difference in how you have to approach creating a market vs. filling a niche that you think a market exists for already. Teforia bet on the latter, rather than trying to convince people with money to spend who like tea (but are not Tea Enthusiasts) that this was something they needed in their life.