To be fair to Evan Spiegel and Snap, almost no-one was interested in doing versions of their apps for Windows Phone. Windows Phone turned up late to the party

To be fair to Evan Spiegel and Snap, almost no-one was interested in doing versions of their apps for Windows Phone. Windows Phone turned up late to the party - third or fourth horse (remember Blackberry?) in an already competitive two horse race. A lot of the apps that made it to Windows Phone were paid for by MS. It's also worth bearing in mind the advice of "its better to make something 100 people love than 1000 people like". Marketing is a dark art, and signalling is real. Trying to appeal to everyone, especially when you are a scrappy startup, sounds like a great way to appeal to absolutely no-one.