I dislike how FB presents their data by default, but if you know where to look or how to set things up it is something you can mitigate (unless you need to get

I dislike how FB presents their data by default, but if you know where to look or how to set things up it is something you can mitigate (unless you need to get view data into your ad server for something using Custom Audiences which they don't allow). It is admittedly less of an issue for performance advertisers than brand advertisers as the former can rely more heavily on conversion tracking to inform quality.