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After I got the spectacles here were the reactions I got, from people in the 21-35 demographic: First, wow I had no idea these existed Second, where can I get

by AJ007 9y ago

After I got the spectacles here were the reactions I got, from people in the 21-35 demographic: First, wow I had no idea these existed Second, where can I get them Third, (months later) lost interest Snapchat should have just had a buy now button in the app. Instead they tried to do some guerrilla marketing thing. If you have a captive audience of tens of millions of people, you don't need to create buzz around your product. Either you made something people want or you didn't. Me personally, they hurt my face. So I wore them about twice.

JumpCrisscross 9y ago
> If you have a captive audience of tens of millions of people, you don't need to create buzz around your product The guerrilla marketing was to keep Robert Scobles [1] from setting the Spectacles' zeitgeist. In that, it worked. I agree that after they had lines they should have started marketing in app. A smooth transition would involve selectively marketing to those deemed to be general influencers, and then working down to the broader population. As a social network, it does seem odd to give away that home-field advantage. [1] http://static1.businessinsider.com/image/5826657846e27af2008b64b8-1190-625/snapchat-is-doing-everything-it-can-to-avoid-the-creepy-nerdiness-of-google-glass.jpg http://static1.businessinsider.com/image/5826657846e27af2008...
- gaius 9y ago
  The guerrilla marketing was to keep Robert Scobles Prescient, given how toxic his personal brand now is.
basch 9y ago
can you imagine if they just gave everyone a pair for free, instead of letting them rot in a warehouse?
- colejohnson66 9y ago
  But there’s no money to be made with that. The people who would use them are already using Snapchat, so the conversion rate would be 0%
  - basch 9y ago
    theres no money to be made getting people to constantly use your service? i cant imagine the increase in content snapchat would have if it were recording what every subscriber was looking at.

by AJ007 9y ago

JumpCrisscross 9y ago

> If you have a captive audience of tens of millions of people, you don't need to create buzz around your product The guerrilla marketing was to keep Robert Scobles [1] from setting the Spectacles' zeitgeist. In that, it worked. I agree that after they had lines they should have started marketing in app. A smooth transition would involve selectively marketing to those deemed to be general influencers, and then working down to the broader population. As a social network, it does seem odd to give away that home-field advantage. [1] http://static1.businessinsider.com/image/5826657846e27af2008b64b8-1190-625/snapchat-is-doing-everything-it-can-to-avoid-the-creepy-nerdiness-of-google-glass.jpg http://static1.businessinsider.com/image/5826657846e27af2008...

gaius 9y ago
The guerrilla marketing was to keep Robert Scobles Prescient, given how toxic his personal brand now is.

basch 9y ago

can you imagine if they just gave everyone a pair for free, instead of letting them rot in a warehouse?

colejohnson66 9y ago
But there’s no money to be made with that. The people who would use them are already using Snapchat, so the conversion rate would be 0%
- basch 9y ago
  theres no money to be made getting people to constantly use your service? i cant imagine the increase in content snapchat would have if it were recording what every subscriber was looking at.