They took a gamble and it did not work out for them, their product was not the next 'spinner' grade craze. But if you don't try you don't get. It is only a mat

They took a gamble and it did not work out for them, their product was not the next 'spinner' grade craze. But if you don't try you don't get. It is only a matter of time before cameras in sunglasses becomes a common thing with people using them in place of action cameras, dashcams and regular cameras. The UX needs to be 'wink' to take a picture so these things can operate hands free with voice control - 'cheese' etc. Somehow these wonder sunglasses of the near future weigh no more than normal sunglasses, charge magically in their special case and stream 4K HDR+ 3D stereo over bluetooth 24/7 storing all content on a nano-SD card. But we are not there yet and Snap took a punt at pitching a fun variant of the ideal product with low-res functionality seeing if people would go for it. They didn't. People didn't go crazy for them like they did with 'spinners', an equally 'useless' product. But cameras in sunglasses are happening. People have got over lenses in public. There is one in every car bumper.