The project lead asks Kahneman for candid advice at around 36 minutes. So, Kahneman told the audience the truth about competing for the attention of business d

The project lead asks Kahneman for candid advice at around 36 minutes. So, Kahneman told the audience the truth about competing for the attention of business decision makers-- that they'll have to over-promise the benefits of a behavior lab partnership-- and David Laibson immediately calls him out on it. Maybe Kahneman should have replied with, "look, I don't know how else to tell you this-- you're not really going to make a huge difference with this work so if you want to get anywhere you'll have to exaggerate the benefits"