In the red corner, a rag tag bunch of scientists trying to get people to make choices in their own self interest. In the blue corner Google, Facebook, Coke, Ma

In the red corner, a rag tag bunch of scientists trying to get people to make choices in their own self interest. In the blue corner Google, Facebook, Coke, Mars, every advertising agency, marketing guru, financial advisor, corrupt politician and dependable scientist with questionable funding. Well good luck red corner.