As long as their customer service blows everyone else’s out of the water, they will have me buying there. Replacements, refunds, returns, even icky stuff like a

As long as their customer service blows everyone else’s out of the water, they will have me buying there. Replacements, refunds, returns, even icky stuff like ads suddenly turning on on my Kindle were all fixed within a 5 minute live chat, no wait. You have such customer focus practically nowhere else, unless you’re a someone who brings in major dough. It works so well that I happily pay the ‘Amazon premium’ (around 10%) to be sure of that certainty of service. I realize this sounds shilly, but it is how it is for me.