Thanks for your thorough response! It's always nice to get a glimpse into a topic you usually don't give much thought to, especially when it's from someone that

Thanks for your thorough response! It's always nice to get a glimpse into a topic you usually don't give much thought to, especially when it's from someone that is passionate about it. I am neither a coffee nor a tea enthusiast and also not an expert on the respective markets, so please excuse any naive assumptions/equations I might be making. At least in Germany, with a strong middle-class, you do have a substantial coffee[1]accessories[0]price[2] market, with the persona of that market buying a Jura or Saeco full automatic machine (600-2000€) and coffee beans from Tchibo. They value their coffee because they drink a lot of it, but they also don't feel like going the extra mile to prepare it. For them, the coffee machine is also a status symbol they can show off when people come over. They - unlike the coffee enthusiasts with a manual espresso maker and an X step brewing and roasting process - don't really care about the fact that all the fun has been automated away. I trust you when you say that there currently nothing happening in the tea[1]accessories[0]price[2] market segment. However, I think it might be possible that it might just be untaped due to lack of machines like the Teforia, or that the market could be created via marketing (by also cutting into the coffee market).