37Signals themselves readily admit that charging B2C consumers is hard, which is why they shifted their business to focus almost only on B2B products. I don't t

37Signals themselves readily admit that charging B2C consumers is hard, which is why they shifted their business to focus almost only on B2B products. I don't think they've ever said charging casual users works. They're whole thing is that the best market for web businesses is the "Fortune 5 million" of small businesses who will actually pay for stuff. I don't see what the point of your post is. 37s already concedes these facts as part of their philosophy.