Similarly in Austin after Google Fiber was announced (even though it will be years before the far northern edges receive service) TWC (now Spectrum) was able to

Similarly in Austin after Google Fiber was announced (even though it will be years before the far northern edges receive service) TWC (now Spectrum) was able to magically increase bandwidth/speeds for everyone at no cost to current plans. It was so simple and immediate that it was almost like they only had to flip a switch to upgrade the speeds.