The majority of start-ups that the author remembers hearing of may be social web oriented, because we are all social animals. If you come up with a clever new

The majority of start-ups that the author remembers hearing of may be social web oriented, because we are all social animals. If you come up with a clever new Web site that people can use to schmooze with their friends, then lots of people will hear about it and be interested in it, because we all like to schmooze with our friends... but you’ll have a hard time getting anyone to pay for the service directly, because we all have plenty of ways we can schmooze with our friends for nothing. By contrast, if you come up with a clever new Web site for managing a dental practice, then the only people likely to remember its name will be dentists... but they will pay for something that makes their lives easier, which means that you could turn it into a nice fortune, if not fame.