Lol. Something similar happened with wine too. There was some smart researcher(Brochet), who took white white, added red food coloring to it, and did a blind

Lol. Something similar happened with wine too. There was some smart researcher(Brochet), who took white white, added red food coloring to it, and did a blind test between that and red wine, for wine "science" students. They couldn't reliably tell the difference. And than he went and created his own expensive wine brand, successfully.