I applaud the initiative, but how is this better than, say MJML, which has been around for a while and has a lot of support in popular programming tools (For in

I applaud the initiative, but how is this better than, say MJML, which has been around for a while and has a lot of support in popular programming tools (For instance, I like the MJML syntax checker and preview in Atom/VS Code). Reality is - if you want this to get off the ground, you might think about building up a library of pre-existing templates, especially for transactional emails. Those are very few and far between for budding SaaS developers.