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It's possible that tea culture is significantly weaker than coffee culture in most of the globe. Unfortunately, changing culture to sell a product is terribly h
by goldenkey 9y ago
It's possible that tea culture is significantly weaker than coffee culture in most of the globe. Unfortunately, changing culture to sell a product is terribly hard - Starbucks did accomplish something similar though. I really would like to see tea, quality tea made using pressured microbrewing like Teaforia does, come into the mainstream. Its a huge travesty that you get a paper teabag at Starbucks meanwhile coffee gets made to such a precision and premium degree.
- munchbunny 9y agoThe tea culture definitely isn't weaker than coffee culture on the worldwide stage, not to a meaningful extent anyway. One important difference is that tea never had the kinds of accessibility problems that coffee had. Specifically, the kinds of accessibility problems that technology solves, because you can get a very good cup of tea with just attentive steeping. With coffee, you more or less need hardware of some kind, so it's a question of how fancy that hardware is. With tea, the base case is either a teabag or loose leaf in a cup/pot.
- goldenkey 9y agoMicrobrewing is very different than normal hot water brewing and steeping. Teforia also applies a pressure which has a different effect. Not to say tea is hard to make but if you want that extra bit of flavor, the pressure driven microbrew really makes a difference.
- ascorbic 9y agoThe main difference is that some of the most popular ways of preparing coffee are only possible to do well with relatively expensive equipment, whereas you can prepare the finest teas with a £10 kettle and mug infuser. You can't compare a product like this to a $1000 espresso machine: it's more like buying a $1000, cloud-connected french press.
- goldenkey 9y agoI wouldn't purchase it for $1000 either. The clearance sale price is only $200 which is well worth it in my opinion.