Interesting look-back. I'm not sure I agree with this point though" >Not inherently social — Most people don’t like talking about medical care. We usually com

Interesting look-back. I'm not sure I agree with this point though" >Not inherently social — Most people don’t like talking about medical care. We usually come into a person’s life when their pet is sick. The client is experiencing a range of unpleasant emotions (stress, worry, etc.). Even if we provide an amazing experience, there is still some negativity associated with our service. I believe that this negativity limits the virality of a health care service. Warning - anecdote ahead. When we had a pet that was suffering and nearing the end of his life, I had to take him in to be put down. We hadn't used the vet I took him to before, but the way they handled him (and me) not only won them a customer for life, but my wife recommends them to everyone she can - all because of the worst possible experience one can have with a vet.