3 ms·

I assume probably a response to decreased engagement metrics. My 'sample of one': I don't look at FB anymore, going from a daily user to maybe once a month if t

I assume probably a response to decreased engagement metrics. My 'sample of one': I don't look at FB anymore, going from a daily user to maybe once a month if that. I would likely re-engage if only 'human social' posts were in my main feed. Sounds like I could still find public page posts and meme video shit if I want in the second feed. I could manually attempt to manipulate this outcome but the time and effect would pale in comparison to what FB could do fairly simply. As an advertiser, I would love this change if it does in fact bring daily users back to engaging on FB. I already pay for reach, but much of it is mobile and off FB news feed. I wonder what their metrics for ad engagement would show though: does ad engagement increase if the ad is the only non 'human social' post in view, or does the mixed content that 'blends' an ad into similar looking content produce more engagement (perhaps through engagements that users don't realize are on an ad)? And if engagement is higher because of this blending 'trick' engagement, do I actually want to pay for it or do I want to pay maybe a higher price for more 'authentic' engagement? Probably very hard to measure, which is why in my business we use polling to look beyond metrics FB reports...

frank_abagnale 9y ago
I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.
- dillondoyle 9y ago
  Simplistically yes. I am not an engineer there so I don't know for sure, but my experience says its a bit more complicated since you can have a more complex bid that might be bidding CPM but uses LTV or CPA or some other metric (ie for us we are happy to pay $50 CPM to reach certain voter who donate to campaigns). Increasing impression load might work short term (or maybe even might work in majority of cases so my point might be moot) - until the end metric that ad buyers care about takes a hit (which in itself is a balance of quality/cost so again, it's complicated). I mean it's harder to measure for brand advertising, but we track very closely lifetime value and persuasion through surveys, so the bid method doesn't matter as much to us - and FB is probably the best IMHO at letting us bring in whatever value data we want and optimizing for that.
- dillondoyle 9y ago
  BTW w your username I can't tell if I should be watching for a con!

frank_abagnale 9y ago

I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.

dillondoyle 9y ago
Simplistically yes. I am not an engineer there so I don't know for sure, but my experience says its a bit more complicated since you can have a more complex bid that might be bidding CPM but uses LTV or CPA or some other metric (ie for us we are happy to pay $50 CPM to reach certain voter who donate to campaigns). Increasing impression load might work short term (or maybe even might work in majority of cases so my point might be moot) - until the end metric that ad buyers care about takes a hit (which in itself is a balance of quality/cost so again, it's complicated). I mean it's harder to measure for brand advertising, but we track very closely lifetime value and persuasion through surveys, so the bid method doesn't matter as much to us - and FB is probably the best IMHO at letting us bring in whatever value data we want and optimizing for that.
dillondoyle 9y ago
BTW w your username I can't tell if I should be watching for a con!