"You know when one of your clients thinks that they know better than you about marketing matters? They don't appreciate the bigger picture, they don't understan

"You know when one of your clients thinks that they know better than you about marketing matters? They don't appreciate the bigger picture, they don't understand as much as you do, or even that there is more to understand? They're suffering from known biases that are obvious to you, being outside the situation? If they'd only listen to you and take your advice they'd be so much better off, but they're too closed-minded to see that? They need to just trust someone who knows what they're talking about - you - and let it go. Well, that's exactly what you're doing with your CMS. You are that client, you're doing exactly the same thing. Listen to someone who knows what they're talking about, me, and let it go." Disguise the second part - get them really involved in joining in with the first part, get them to recount examples, etc... leave them nowhere to run when the second part hits 'em.