I'm having a hard time believing that trademark violation is the precise reason Apple and Toyota don't make stupid advertisements. I think it's because they do

I'm having a hard time believing that trademark violation is the precise reason Apple and Toyota don't make stupid advertisements. I think it's because they don't want to make stupid advertisements. If OP wants to compare one website to his, I think that's fine. He's not an established brand, and this comparison helps me understand what to expect. He's not claiming his site is part of the Stack Exchange network, he's just saying it's similar. If he used any other term of comparison, like "better than" "worse than" "faster than" "slower than" I don't think you'd mind. So what's so bad about using "like" ?