> I will note that people are seemingly unwilling to incur costs which they know are in place purely to generate profit rather than to shoulder distribution and

> I will note that people are seemingly unwilling to incur costs which they know are in place purely to generate profit rather than to shoulder distribution and manufacturing outlays (as admittedly unfair this is of consumers). Entirely false. He's basically saying - "People are more willing to pay for manufacturing/distribution costs than they are willing to generate profit for a creator." People don't pay much attention to whether the things they're spending on are profit-related or are going to manufacturing. It's completely irrelevant to the average consumer. That's why an App Store app that took 4 hours to code can bring in tens of thousands of dollars, and one that took 4 months can bring in nothing. People don't pay according to how much you spent or how much they perceive infrastructure costs to be - they pay based on how well they perceive a product fills their needs relative to other options. Ebooks often sell for more and have higher margins than paperback books. There's lots of other examples of this. You don't need to increase costs to sell people. You don't need to put more time in to sell people. You have to deliver something they want that they're willing to pay for. How much your costs are don't really factor into most people's thinking on how much it helps them.