Comments 99% of the time; and that too only the first few. Things push me to go back are: too long paragraphs of text, name-calling, insulting the other posters

Comments 99% of the time; and that too only the first few. Things push me to go back are: too long paragraphs of text, name-calling, insulting the other posters, too much technical scientific jargon. Things I continue reading: Perfectly spaced 5/6 lines of paragraphs, explaining without sounding smart :)