> owning..attention They don’t own it. They only provide a way for advertisers to make an appeal for it. Sounds like a quibble but their entire business model

> owning..attention They don’t own it. They only provide a way for advertisers to make an appeal for it. Sounds like a quibble but their entire business model can come crashing down in enough people start using adblockers which is already happening organically by word of mouth with little noise. Ownership would mean they can force your attention on anything they deem fit.