Depends on whom the message is meant for. Bossanova's pitch to Walmart: Our robots will increase your margins. Walmart's internal comms: Our new robots will h

Depends on whom the message is meant for. Bossanova's pitch to Walmart: Our robots will increase your margins. Walmart's internal comms: Our new robots will help our associates save time to focus on other tasks that help our customers. Walmart's external PR: Our new robot associates will ensure that your favorite product is more likely to be on shelves.