Great post, I've just found my new favorite blog :) I've seen similar results in my own tests, with the right mix of trust logos adding 5-10% to conversion rate

Great post, I've just found my new favorite blog :) I've seen similar results in my own tests, with the right mix of trust logos adding 5-10% to conversion rate. It's amazing how much the little trust boosting tidbits can improve conversions. I once boosted conversions for an email submit over 20% just by adding a little picture of a lock(completely meaningless and arbitrary!) next to the email field.