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Shelves need to be checked, faced and re-stocked on a daily basis. Someone is already checking every shelf in the store every day, so the actual labour cost of
by jdietrich 9y ago
Shelves need to be checked, faced and re-stocked on a daily basis. Someone is already checking every shelf in the store every day, so the actual labour cost of changing paper price labels is remarkably small.
Electronic shelf labels could facilitate dynamic price changes, but this is likely to be highly unpopular with customers. The mere presence of ESLs could imply volatile or manipulative pricing and undermine customer trust.
- TeMPOraL 9y ago> The mere presence of ESLs could imply volatile or manipulative pricing and undermine customer trust. It definitely does that for me. The heuristic I use in life is very simple - if it can be done and makes economic sense, it will be done. Volatile pricing can be done with electronic signs, and it definitely could seem to make economic sense to some companies.
- kristofferR 9y agoI'm actually extremely surprised that volatile prices aren't already common in the US. The grocery chains here in Norway update prices across the country as soon as they notice that competitors sell the same products cheaper (provided they want to be the cheapest for that product), often several times a day. ESLs have been very common in big stores since perhaps 2013. Our BestBuy alternative Power actually had a big ad campaign last year about how their digital signs and their price robot allows them to offer lower prices than what their competitors offer.