Of course. But look at the context of my reply: > More and more these social media platforms feel like scheme's. Round after round of funding without ever rea

Of course. But look at the context of my reply: > More and more these social media platforms feel like scheme's. Round after round of funding without ever reaching profitablity Nowhere did I say we're looking at perpetual return on investment. Like any investment, you're looking to go in at a certain point and get out at a certain point. This is no more a "scheme" than buying a house and hoping it increases in value or buying a lottery ticket. The underlying value is audience. Some companies get that, others don't.