Pretty much, yeah. They still make good gear, but so does North Face. There's an interesting split between outdoor companies that have made this switch (e.g. No

Pretty much, yeah. They still make good gear, but so does North Face. There's an interesting split between outdoor companies that have made this switch (e.g. North Face) and ones that really haven't (e.g. Black Diamond). It seems like some companies have specialized in gear that no one wears for style, and the rest have hybridized.