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How Facebook, Google, and Twitter 'embeds' Helped Trump in 2016
- tareqak 9y agoTechmeme Summary: Nancy Scola / Politico: Study: interviews with tech staffers show how Facebook, Twitter, and Google helped Trump team as part of ad services; Clinton team declined embeds Link to the peer-reviewed paper (as per article) from the article: http://www.tandfonline.com/doi/full/10.1080/10584609.2017.1364814 http://www.tandfonline.com/doi/full/10.1080/10584609.2017.13... >> Quotes from the article: While the paper does not detail the specific tasks Facebook carried out for Trump, it describes the sort of work the company did generally for 2016 candidates, including coordinating so-called dark posts that would appear only to selected users and identifying the kinds of photos that perform best on Facebook-owned Instagram. Twitter, meanwhile, would help candidates analyze the performances of their tweet-based fundraising pushes to recommend what moves the campaigns should make next. Google kept tabs on candidates' travels to recommend geographically targeted advertisements. One unnamed tech company staffer is quoted in the study as saying, “Clinton viewed us as vendors rather than consultants.” >> End of quotes